Improve Your Site’s Organic Traffic with The Proper SEO Strategy
Page 1 search results should always be relevant to what the user searches. This means an optimum strategy will focus on developing content that is relevant to user searches in your industry. It’s also important to have a well-designed, fast website to ensure that users stay on your website once they reach it.
We take all of that into account when building an SEO strategy by analyzing your website, the industry, and your potential audience before developing an SEO strategy. We use this strategy as a guide when building out the SEO plan or making adjustments to your existing SEO efforts.
99
%
Organic Traffic - Increase
51
%
Bounce Rate - Decrease
48
%
Average Visit Duration - Increase
37
%
Pages Per Session - Increase
Research
The needs of every website and business vary. This is why it’s imperative that we tailor a custom strategy to your website. This means a comprehensive interview to determine your goals and extensive research to determine the most optimal SEO strategy.
Industry Analysis
The first step in our research process is discovering underserved keywords and researching the competition to find any gaps in the SEO landscape. Competition research allows us to best determine what works and what does not work in your industry. Remember, every industry is different and there is no one size fits all solution in SEO.
Building a Strategy
We will develop an SEO strategy from the research gathered and the knowledge our experts have. Again, the exact strategy will vary for every business. What works for one industry or business might not work in a separate industry or business.
Action
From all the information collected, we will take action conducting various adjustments, tweaks, and updates to your website to improve the SEO. This could include updating the content, improving the hosting, or adding images to your articles.
More Than an SEO Team
Collaboration is an essential part of a successful SEO campaign. You have the most knowledge about your business, goals, and products. This means we focus on your business, goals, and products when building an SEO strategy. We take your goals and combine them with our expert knowledge of SEO to build a successful SEO strategy.
SEO Audit
Understand the strengths and weaknesses of your SEO strategy with an SEO audit. Our audit entails a team of SEO experts reviewing your website and finding strengths and weaknesses of its SEO. We provide recommendations to fix the weaknesses and improve the strengths. The end goal is to improve SEO and increase the organic performance of your website.
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On-site SEO
On-page SEO refers to focusing on aspects of your website to improve search engine results. This includes design, content, and site speed. Simply adding some keywords to your website won’t improve the on-site SEO of it. It’s about improving the entire user experience on your website. For instance, adding keywords works, but it must be done in a natural manner to make it an effective on-page SEO strategy.
Our team of SEO experts are familiar with SEO best practices and know exactly what Google, and your users by extension, want to see in a website to keep them coming back for more. Of course, Google constantly updates their search algorithm, which means our team must stay up to date on all the latest developments in the SEO world.
Our approach to SEO is very user focused. We still follow all SEO guidelines to make the site as good as possible while still ensuring that users receive exactly what they want when they land on your website from a search engine.
Off-Site SEO
SEO stretches beyond just your website. Search engines love authoritative sites and the best way to build authority is through strong backlinks and a strong social presence. Every successful SEO strategy has some element of off-site SEO that could include linkbuilding, directory listings, or reviews.
We have the ability to manage and tweak the off-site SEO components to vastly improve your SEO reach. Another aspect of our strategy is auditing and managing the backlink profile of your website to gradually improve your standing in the search results.
Technical SEO
Technical SEO is an often overlooked aspect of SEO. It involves making your website easy for search engines, and users, to access and explore. This means fixing broken links, allowing crawlers to easily access the site, and more. Search Console along with other tools makes monitoring and fixing the technical aspects of your site very effective.
Page Speed Optimisation
No one likes a slow website. Search engines know this and prioritize websites that load fast by ranking them far higher in the search results.
Some ways to improve page speed include upgrading hosting, focusing on mobile responsiveness, and cleaning up code on your website. Our SEO team and development collaborate to optimize your website for page speed.
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